United by 079: A symbol of cohesion and collective ambition
United by 079 was born from the idea of interpreting the passion and excitement of football with the means of fashion. Just like the Beautiful Game itself, this collection is also designed to appeal to people from very different backgrounds and to enable a shared experience.
United by 079 plays with the iconic elements of football shirts and turns them into fashion statements. After all, the football aesthetic has long since spread beyond the stadium and does not just stand for passion and urban identity in a European Championship year. The collection includes classic elements such as jerseys and accessories from socks to fan scarves and remixes them with underground aesthetics in vibrant block tone colours and with influences from techno culture. The implied SIM card pattern is a subtle allusion to the 079 philosophy and the Swisscom heritage. The pieces are rounded off with slogans such as Respect, United by 079 and Stay Connected, which emphasise the unifying and positive character: genuine feel-good wear, developed for a global community.
079 values inclusivity and creative exchange and has therefore collaborated with well-known national personalities in the development of this dynamic collection, including Lia Wälti, captain of the Swiss national football team and player at Arsenal, rapper Pronto and dancer Yves Cueni.